Two Powerful Master’s Programs, One Life-Changing Community

LinkedIn Live Event

Why Organizations Expect More Marketing Savvy from Event Pros: Insights from SDSU

A stellar event means nothing if no one shows up. Join Marketing Instructor Mandy Penn from San Diego State University and two program alumni from SDSU’s master’s programs for a LinkedIn Live conversation exploring the ideas and perspectives that shape standout meetings and events. Together, they’ll discuss the questions every event professional should consider: why attendees choose certain events, how storytelling influences experience design, the role of social media, and what shifts when you start thinking like a marketer, no matter your job title. Get thoughtful insights you can carry into your own work, along with a peek into how SDSU’s HTM and MEM master’s programs develop the marketing-savvy leaders everyone wants on their team.

Panelists

• Mandy Penn | Master’s Degree Industry Instructor of Marketing
• Marissa Manning | Event Sales Manager, Lucky Strike Entertainment | HTM Master’s Alumna
• V. George Moreira | VP of Baseball Operations & General Manager, New Jersey Jackals | MEM Master’s Alumnus

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We won’t pull you away from the classroom of life, we equip you for it with critical tools to understand yourself and your work with greater clarity.